Creating business cards can be challenging, especially if you’re unsure of which font to use. There are tons of business card fonts available, but choosing the right one is so much more than just selecting a font that “looks good” and calling it a day.
While we’re on the topic of fonts for business cards, we’ll also give you some tips for choosing the right font and also answer some common questions.
But first, here’s a list of the best free fonts for business cards.
The Comfortaa font is another sans serif font which is slightly thinner and a bit more rounded than most standard fonts. Since the font is fairly thin, you will need to make sure all text is legible on your business cards. If not, you may need to increase the boldness of the text.
If you haven’t noticed yet, Nunito is the font we use on our website, so our love for it isn’t hidden! Similar to Comfortaa, it’s a rounded sans serif typeface which is super easy to read and has a casual feel to it.
6. Playfair Display
Playfair Display is a traditional font that is used almost everywhere you look. This is a serif font which is suited for formal or professional business cards. You can easily get away with using a minimalist business card look if you’re using this font as it looks so executive and regal.
Junge is in it’s own class of fonts, since its a serif font that just looks so casual. This font is best used when you want to achieve a well balanced look throughout your business cards that shows a serious, and fun side as well.
The Habibi font is another casual looking serif typeface which doesn’t take itself too seriously. It can be used on business cards for a multitude of industries which makes it really unique.
The first thing you’ll notice about the Fenix font is that the serifs are very strong, and pronounced. Calligraphy was the inspiration for this font, and it shows. This is one of the most beautiful business card fonts when used in the correct setting.
Flamenco, which is inspired by the bird Flamingo, is a semi sarif font. If you take a look at the way the lowercase “L” is formed, it looks exactly like the bird’s neck. In turn, this makes it an elegant and classy looking typeface.
11. Racing Sans One
This is the perfect font to use on your business cards if you’re an automotive repair or parts shop. Racing Sans One is a sans serif font that works really well when used on a business card for mechanics.
Buenard is a perfect font for business cards because of its slightly slanted (or angled) serifs. This is one of our all time favorite fonts to use on business cards, and any printed text, in fact.
13. Alegreya SC
The Alegreya SC font uses all capitals instead of having different glyphs. The only difference between capitals and non-capitals is the text height. This makes Alegreya SC unique, but it can be a problem as you would need to use capitals on your whole business card, and this can be undesirable. This font is best used on a simple business card with minimal details.
14. Sedgwick Ave
Sedgwick Ave is the ultimate informal font which is inspired from graffiti. This is the modern day casual font which works really well on business cards if your company caters towards teenagers or young adults who would appreciate this type of font.
15. Merienda One
Merienda One is a cross between written and typed text. With soft strokes and a relaxed feel, this font is great to use on business cards that need to relay a calm atmosphere to potential customers.
16. Emilys Candy
If fonts had personalities, the Pacifico would be that happy, cheery and “going to the beach every day” type of font. This is an awesome font to use for those ultra chilled out business cards, where your customer demographic is that happy and cheery bunch.
The name of this font perfectly describes it, Charm. This slightly italic handwritten serif font gives your business cards a more personal touch, which makes it great for occasions when your business thrives on personal connections with your clients.
The Milonga font is what you use when you need a serif font with a difference. For example, take a look at the double serif on the “M”. It’s the font that is “mostly normal” with a few twists.
21. Marcellus SC
Tips for Choosing the Right Business Card Fonts
Decide Between Serif and Sans Serif Before Looking for a Font
Choosing the right font for your business cards can be really exhausting. This is especially true if you don’t even know what style of font you’re looking for.
So, before you spend hours testing different types of fonts on your business card design, you should first decide if you want to use a serif or sans serif font.
Not sure what the difference is? Serif fonts have a stroke (called a serif) on each character. Sans serif fonts do not have these strokes.
Times New Roman, Palatino, and Cambria are examples of serif fonts.
Arial, Calibri, and Tahoma are examples of sans serif fonts.
The Best Font Isn’t Always Your Company Font
We make business cards for a living (try our Business Card Maker), so we see the many business card mistakes that people make. A popular one is that people rush to use their company font on their business cards, without considering the implications.
Although you should try to use your company font whenever possible for the sake of consistency, you should be careful. Some fonts wont look great when printed and others also wont be legible when the font size is too small.
Use Google Fonts to Find a Free Font
Google Fonts is by far the best place to search for free fonts. It’s got thousands of amazing looking fonts, and you can even search by the style or property of font that you want.
You can even type in a sentence or some text to see how it looks on all the different fonts. That’s a feature which is super helpful if you’re trying to find a font that needs to look right only for some specific text.
Whenever you’re looking for business card fonts, it’s always important to double and triple check the license to make sure you’re allowed to use it for your intended purpose.
There are a lot of fonts out there which are not free, and the makers will charge you a subscription or once off fee to use it. If you’re caught using these paid fonts without permission, you could face problems.
Consider the Readability of Your Font
Not all fonts are created equal. There are definitely fonts out there which are much easier to read than others. For example, take a look at the Rubik and Pacifico fonts. They are night and day in terms of readability.
However, not everything is about readability. If it was, the whole world would just use the Arial font, and nothing else. It’s easy to get trapped into thinking that you should just use the font which is easiest to read – but don’t do this.
Choose the font that sends a message when someone looks at your business card, but check that it’s readable. The best way to test readability is to get friends to read it and tell you if they had any difficulty understanding it.
Don’t Go Too Bold or Thin (As Business Cards Are Small)
With business cards being the size of your palm, you have to be really careful when choosing the style of the font. The style of a font can greatly change the readability.
If you decide that a bold version of your font looks good, take a look at how it will look when printed. You might find that the letters look like big blobs rather than discernible characters.
In contrast, if you go for a thin font style, you might not be able to make out the text at all.
Consider the Mood You’re Trying to Set
Every business has it’s own identity and vibe. Replicating that identity (whether it’s fun, relaxed, corporate etc) in the form of business cards isn’t easy. But fonts can help convey that identity in a massive way!
Don’t believe me? Take a look at the list of business card fonts above and a handful of them will instantly make you think of something else. Whether happy or sad, they will invoke an emotional response.
This is why you should think about what emotional response you want to trigger when you hand your business card to a potential customer. A well matched font helps set the tone!
Corporate, Casual, or in Between?
Similar to the last point, you’ll want to set the tone as to what type of business you’re operating. Are you running a dog grooming business, or a corporate “suit and tie” type of business?
Whereas, the casual and in between businesses will opt for the sans serif font as it sends a slightly different message.
Experiment With Color Matching
Some fonts simply don’t go together with some colors. This is where setting the mood and the seriousness of your business is important. A mismatched color and font, is a sure way to confuse people about your business and the mood you’re trying to set.
Contrary, a well balanced and tested color and font combination will reinforce the message you’re trying to send to the recipient of the business card. Color psychology comes into play a lot here.
A great way to test this is to show your friends a few different examples and ask them what message they are getting. Once they get the message you’re trying to send, go with that color and font combination.
Business cards are no different to houses. You could have a really well designed house that looks amazing, but if the walls are all painted pitch black, it will affect your mood.
Similarly, fonts play a huge role in determining how your business cards are perceived by others. So, instead of just winging it and choosing a random font. Why not use that to your advantage to set the right tone with your potential customers?
All this indirectly converts to a more successful business.