A publisher should always be showcasing their top work in their email signature. If you have published a popular book or article that has gained a lot of attention, make sure to include that in your email signature so people know about it. Publishers send out a lot of emails, booking interviews, making arrangements with authors etc. These are all opportunities for marketing through your email signature. Take a look at our publishers’ email signature examples below.
What Should Be Included in a Publishers Email Signature?
- Full Name - You should use your full name, including your middle name. Don't use nicknames.
- Position - The position/title you hold at your company.
- Company - The name of your company.
- Qualifications (optional) - Any qualifications you may have, such as BSc, BEng, CPA etc. Adding qualifications to your email signature increases your credibility.
- Company Logo or Photo of Yourself - Make sure the company logo or your photo is good quality and not blurry. You should also ensure the images are compressed.
- Phone Numbers - Include your mobile/cell as well as your landline number. Use a click-to-call link for all phone numbers.
- Office Address - Include your office address, or multiple addresses if you have branches. Add a Google Maps link for your address.
- Website - If you have a website, including it in your email signature is a must! Add a hyperlink to it for easy access.
- Email Address (optional) - You should include your email address. However, this is optional as your email address is already available to the recipient if you are sending them an email.
- Social Media Icons (optional) - Linking to your social pages such as Facebook, LinkedIn, Twitter.
- Banner (optional) - This is the perfect opportunity to insert a banner and let your recipients know about an event or function you're having.
- Disclaimer (optional) - Disclaimers are almost never legally binding or enforceable. However, some companies still prefer to use them since they set a "standard" for the fair use of emails.