Overview
Small-Medium Businesses at times have a tendency to ignore the marketing side of their business. For example, for every email that a staff member sends out, they miss out on potentially getting the business even more customers, simply by not having a good email signature.
As a business owner, you might not send out as many emails as your staff, meaning that an email signature may not be as effective for you, as it is for your staff. But if you enforce email signatures in your company, that will translate to a lot more exposure for your business and your products. Check out our small-medium business email signature examples!
What Should Be Included in a Small-Medium Business Email Signature?
- Full Name - You should use your full name, including your middle name. Don't use nicknames.
- Position - The position/job title you hold at your company.
- Company - The name of your company.
- Qualifications (optional) - Any qualifications you may have, such as BSc, BEng, CPA, etc. Adding qualifications to your email signature increases your credibility.
- Company Logo or Photo of Yourself - Make sure the company logo or your photo is good quality and you don't use blurry images. You should also ensure the images are compressed so their size isn't too large.
- Phone Numbers - Include your mobile/cell as well as your landline number. Use a click-to-call link for all phone numbers.
- Office Address - Include your office address, or multiple addresses if you have branches. Add a Google Maps link for your address.
- Website - If you have a website, including it in your email signature is a must! Add a hyperlink to it for easy access.
- Email Address (optional) - You should include your email address. However, this is optional as your email address is already available to the recipient if you send them an email.
- Social Media Icons (optional) - Linking to your social pages such as Facebook, LinkedIn, and Twitter.
- Banner (optional) - This is the perfect opportunity to insert a banner and let your recipients know about any events, promotional sales, discounts, etc.
- Disclaimer (optional) - Some companies still prefer to use disclaimers as they set some ground rules for the fair use of emails.
Email signatures for internal communication are absolutely unnecessary. Anything that needs to be known about the sender is already included in the email header. Apps like Outlook let you lookup further details by clicking or hovering the mouse over the employee name in the header. Internal email signatures are an impediment to the free flow of information. It tasks extra effort to dig through (sometimes several inches tall) signatures to get to the actual email body. Email signatures should be abandoned for internal communications. They are remnants of the old letter-writing style and have no place in modern electronic communication.