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How to Leverage Email Marketing to Engage Millennials

Millennials usually refer to the people who are born between 1981 and 1996. This generation saw the advent of the internet and, subsequently, many other social media platforms. Being a young, socially active, and tech-savvy generation, millennials have practically transitioned from a manual to a technological era. By surrounding themselves with smartphones, the high penetration

9 Reasons Business Cards Still Matter In the Digital Age

Business cards have been around since the 15th century and have been used by many professionals to promote their businesses. However, the arrival and eventual blossoming of the digital age has led many to question the significance of business cards. But, before we get into the reasons why business cards still matter, let’s take a look at their

11 Best Email Outreach Tools for 2024

Are you looking for some of the best email outreach tools that will help you reach new customers, streamline your outreach process, and increase your returns? Email outreach apps are an indispensable tool for any business that does a lot of cold emailing. Manually creating and sending hundreds or thousands of emails a day is

8 Ways to Make Your Student Business Cards Stand Out

So, you're about to graduate college and looking at student business cards to improve your chances of finding your first stable high paying job. Well, you're not alone, there are thousands of students in your position which means that you need a way to stand out from the crowd and make yourself known to your

Using QR Codes on Business Cards

Business cards have been around for a while. In the world of business cards, not much has changed in the past 50 years. That is until using QR codes on business cards became the new and easy way to pass on your information. One of the greatest things about using QR codes on your business

Emojis in Email Signatures – To Use Them or Not?

Emojis in Email Signatures
Are you in two minds about using emojis in email signatures? You're not alone. The emoji has gone mainstream. Once, it was like text speak of the early 2000s, largely the domain of teenagers and utterly unprofessional. Now, most of us use emojis, at least a bit, in our communications. Still, there’s a limit. We

5 Silly Myths About Email Marketing

Email is a quintessential communication channel that gathers almost four billion users worldwide. As such, it gives businesses a great opportunity to reach out to more than half of the global population. This is exactly why email marketing has generated excellent results for almost three decades. If you don’t believe us, here are some stats

4 Ways to Boost Online Sales with Email Marketing

The digital marketing landscape changes a little bit every day, but one thing stays intact: email continues to be the most effective channel. It has the highest median ROI of 122 percent, which is four times higher than other widely used marketing channels such as paid search, social media, and direct mail, combined! No wonder

Using Google Analytics to Track Clicks from Email Signatures

Using Google Analytics to Track Clicks from Email Signatures
Using Google Analytics to track clicks from email signatures is the only way to truly find out if your banners and CTA's are working. In this post, we will show you exactly how to track clicks from your email signature. After all, is it even worth running a marketing campaign without knowing the results? 1. Set