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Marketing

Emojis in Email Signatures – To Use Them or Not?

Emojis in Email Signatures
Are you in two minds about using emojis in email signatures? You're not alone. The emoji has gone mainstream. Once, it was like text speak of the early 2000s, largely the domain of teenagers and utterly unprofessional. Now, most of us use emojis, at least a bit, in our communications. Still, there’s a limit. We

5 Silly Myths About Email Marketing

email-marketing-myths
Email is a quintessential communication channel that gathers almost four billion users worldwide. As such, it gives businesses a great opportunity to reach out to more than half of the global population. This is exactly why email marketing has generated excellent results for almost three decades. If you don’t believe us, here are some stats

4 Ways to Boost Online Sales with Email Marketing

email-marketing
The digital marketing landscape changes a little bit every day, but one thing stays intact: email continues to be the most effective channel. It has the highest median ROI of 122 percent, which is four times higher than other widely used marketing channels such as paid search, social media, and direct mail, combined! No wonder

Using Google Analytics to Track Clicks from Email Signatures

Using Google Analytics to Track Clicks from Email Signatures
Using Google Analytics to track clicks from email signatures is the only way to truly find out if your banners and CTA's are working. In this post, we will show you exactly how to track clicks from your email signature. After all, is it even worth running a marketing campaign without knowing the results? 1. Set

What Is Personalized Marketing and How Does It Work?

Marketing Pie Chart

What Is Personalized Marketing? Personalized marketing is when you analyze trends with your current customers to create a personalized message for your prospective customers or to upsell existing customers. This type of marketing can sometimes be called individualized or one-to-one marketing.   How Does a Personalized Marketing Campaign Work? Examples have shown that personalized marketing

10 Examples of the Best Welcome Emails

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With the explosion of marketing automation tools in recent years, its little wonder that welcome emails are becoming the norm when signing up for an online service. If you want to see the best welcome email examples, then read on.   What Is a Welcome Email? A welcome email is simply an email that gets

12 Tips For Getting More Conversions on Your Email Landing Page

Email Landing Page Marketing
You’ve just conducted a successful email marketing campaign and now your landing page is experiencing some pretty serious traffic. Hopefully, you have optimized that email landing page or all that success you’ve had will be for nothing. Your landing page is where you take all those visitors you’ve reeled in and turn them into conversions.

Get Ahead With Your Email Marketing With These 10 Tips

Email Marketing
As a small business, you need to get ahead however you can. Email marketing is a cheap and effective way of getting out there and finding new customers. There is a skill to doing it though, and you'll want to learn how to send a good email to get the best results. Here's 10 ways

7 Ways Your Realtor Email Signature Can Generate More Leads

Realtors Happy
Are you looking to transform your realtor email signature into a lead generation machine? Of course you are. That's why you're here! There's a reason a lot of realtors use a professionally made email signature - because they generate leads. In this article, we will show you everything that's needed to create a successful email signature