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Marketing

10 Best Email Outreach Tools for 2020

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Are you looking for some of the best email outreach tools that will help you reach new customers, streamline your outreach process, and increase your returns? Email outreach apps are an indispensable tool for any business that does a lot of cold emailing. Manually creating and sending hundreds or thousands of emails a day is

8 Ways to Make Your Student Business Cards Stand Out

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So, you're about to graduate college and looking at student business cards to improve your chances of finding your first stable high paying job. Well, you're not alone, there are thousands of students in your position which means that you need a way to stand out from the crowd and make yourself known to your

Using QR Codes on Business Cards

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Business cards have been around for a while. In the world of business cards, not much has changed in the past 50 years. That is until using QR codes on business cards became the new and easy way to pass on your information. One of the greatest things about using QR codes on your business

Emojis in Email Signatures – To Use Them or Not?

Emojis in Email Signatures
Are you in two minds about using emojis in email signatures? You're not alone. The emoji has gone mainstream. Once, it was like text speak of the early 2000s, largely the domain of teenagers and utterly unprofessional. Now, most of us use emojis, at least a bit, in our communications. Still, there’s a limit. We

5 Silly Myths About Email Marketing

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Email is a quintessential communication channel that gathers almost four billion users worldwide. As such, it gives businesses a great opportunity to reach out to more than half of the global population. This is exactly why email marketing has generated excellent results for almost three decades. If you don’t believe us, here are some stats

4 Ways to Boost Online Sales with Email Marketing

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The digital marketing landscape changes a little bit every day, but one thing stays intact: email continues to be the most effective channel. It has the highest median ROI of 122 percent, which is four times higher than other widely used marketing channels such as paid search, social media, and direct mail, combined! No wonder

Using Google Analytics to Track Clicks from Email Signatures

Using Google Analytics to Track Clicks from Email Signatures
Using Google Analytics to track clicks from email signatures is the only way to truly find out if your banners and CTA's are working. In this post, we will show you exactly how to track clicks from your email signature. After all, is it even worth running a marketing campaign without knowing the results? 1. Set

What Is Personalized Marketing and How Does It Work?

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What Is Personalized Marketing? Personalized marketing is when you analyze trends with your current customers to create a personalized message for your prospective customers or to upsell existing customers. This type of marketing can sometimes be called individualized or one-to-one marketing.   How Does a Personalized Marketing Campaign Work? Examples have shown that personalized marketing

10 Examples of the Best Welcome Emails

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With the explosion of marketing automation tools in recent years, its little wonder that welcome emails are becoming the norm when signing up for an online service. If you want to see the best welcome email examples, then read on.   What Is a Welcome Email? A welcome email is simply an email that gets